Aditya Birla Capital Ltd., a prominent NBFC, launched its direct-to-customer fintech app called “ABCD,” (alternative for Goggle Pay, Phonepay, Paytm) offering various financial products on a single digital platform.
Install the app using below link and get min. Rs.30 to max Rs. 100 cashback on first transaction for a minimum amount of Rs 150
Key features of the ABCD app include a payments stack with UPI and bill payments, with plans to introduce additional offerings such as UPI international, Rupay credit cards on UPI, and NCMC.
The app has obtained licenses from NPCI and applied for a Prepaid Payment Instruments (PPI) license, aiming to provide merchant acquisitions and wallet services in FY25.
ABCD app offers a unique functionality allowing users to make a single payment by debiting multiple bank accounts to address fund shortages.
Future enhancements include the integration of National Common Mobility Card (NCMC) and forex services, along with the deployment of predictive and prescriptive
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